50 years of Dulux dog.
Dulux has launched the next generation of its Weathershield exterior paint in a campaign via Clemenger BBDO, Initiative, Scooter and In the Media PR.
The campaign spans TV, OOH, digital, social and retail.
"We’ve combined the latest advances in paint formulation with our unique Maxi-Flex Technology to deliver our toughest paint yet,” said Dulux marketing director, Richard Hansen.
"We’ve enhanced its resistance to dirt, mould, algae, colour fade, and sheen loss, meaning your home looks freshly painted for longer.
"We’ve tested it across all Australian weather conditions to ensure it delivers maximum durability while maintaining vibrant colour and sheen. Homeowners and trade painters alike can trust it to protect their homes for years to come.
“This year also marks 50 years of our iconic Dulux Dog in Australia so we thought it was fitting we celebrate this. Our puppies represent the next generation here in Australia and we know our new paint will last for generations to come.”
The Dulux Dog was first introduced to Australian households in 1976 with a dog called Mr Boswell wearing a Dulux branded cap.
"The Dulux Dog has been a symbol of trust and protection for Australian homes for half a century," Hansen said.
"This campaign is all about celebrating both our legacy and our commitment to keeping homes beautiful and protected."
