Shot by The Producers.
Drumstick is launching its road tripper's range in a campaign via SICKDOGWOLFMAN.
New flavours include Rocky Road, a nod to the Big Rocking Horse in the Adelaide Hills and Banana Caramel, like the Big Banana in Coffs Harbour).
“We’ve been in love with this platform since it launched because of its ability to build narratives around modern Australian culture, and who doesn’t love a classic road trip?” said SICKDOGWOLFMAN creative director, Jess Wheeler.
“Whether you’re a stone’s throw down the highway or travelling all the way interstate, the servo stop for a Drummie is always a mandatory part of the schedule. As is getting horribly lost.
“I once had to walk through a farm and pay a guy $20 to siphon some petrol out of his truck. A story for another day.”
The hero film was shot by The Producers.
The campaign is supported by a social series featuring Classic Servo Reviews with Georgia McCudden sharing her opinions while visiting some of Australia’s service stations.
The campaign will run across TV, Out of Home, digital and social channels.
“Drumstick is all about celebrating those classic Aussie moments, and nothing feels more Australian than loading up the car, hitting the road and finding joy in the journey,” said Peter’s Ice Cream marketing manager, Carla Loucas.
“The Road Trippers range with our new Rocky Road and Banana Caramel flavours, brings that feeling to life. The team at SICKDOG and The Producers have knocked it out of the park once more.”
Credits:
Client: Peters Ice Cream
Head of Marketing: Andrea Hamori
Marketing Manager: Carla Loucas
Brand Manager: Michael Dib
Creative Lead: Damian Kelly
Agency: SICKDOGWOLFMAN
Business Director: Jarrick Lay
Creative Director: James Orr
Creative Director: Jess Wheeler
Design Director: Jake Turnbull
Senior Copywriter: Siobhan Joffe
Art Director: Leonie Duff
Copywriter: Tremayne Gary
Account Director: Victoria Concha
Account Manager: Tish Wiseman
Agency Producers: Nick Livingston, Amy Simmons
Production Company: The Producers
Director: Mitch Kennedy
EO: Tanya Spencer
Producer: Georgia Rankin
DOP: Tony Luu
Casting: Studio P
Post: Manimal
Post Producer: Crystal Nash
Colourist: Trish Cahill
Online: Ryan Brett
Sound Design: Production Alley
