Dove is Different

7 May 2013

Advertiser: Dove

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Dove is going outdoors with its latest campaign using a 3D billboard that compares normal soap to a metal grater.

Dove's brand manager Caroline Gregory said “With every Dove campaign, we want to go further than just what’s expected. We needed an effective way to bring this message to life and the bespoke builds give it that lift to make our audiences look twice”.

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