Don't be a "set and forgetter"

7 October 2014

Creative Agency: AJF Partnership

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You have medical checks, dental checks even regular car services. But when was the last time you bothered to check your health insurance?

It's not fun, but it is important. Online comparison site iSelect is here to remind us that it's not really enough to just have health insurance - it needs to match your lifestyle too.

Featuring the polarising Mr iSelect character, the campaign created by AJF Partnership Melbourne, puts in focus the 'set and forget' mentality that many people have towards services like health insurance.

In four different TVC's Mr iSelect invites himself into people's lounge rooms and gives them a good old fashion talking to for not addressing their outdated health insurance policies. And while one takeaway is that we should lock the door when we see Mr iSelect walking up the driveway, he does make a solid point.

iSelect marketing director Geraldine Davys says a lot of people are wasting money on outdated health insurance simply because they haven’t reviewed their policy for years.

“People often forget to update their health insurance as their life stage changes. But it’s not just a matter of switching from singles cover to family cover – iSelect’s health insurance providers have launched dozens of new policies into the Australian market over the past two years. There could be a more suitable policy for you out there without you even realising it exists,” she said.

The campaign will be rolled out across TV, radio, digital and social.


Marketing Director: Geraldine Davys
Head of Brand and Campaign Marketing: Kirsten Craven
Marketing Specialist: Lauren Yildirim

Creative Agency: AJF Melbourne
Executive Creative Director: Josh Stephens
Creative Directors: George Freckleton and Michael Skarbek
Strategy Director: Lucy Cochran
Senior Account Director: Kate Silver
Senior Account Manager: Andrew Cable
Head of TV production: Roz Ruwhiu

Production Company: First Floor Films
Director: Richard Overall
Producer: Nik Round
Post Production: Retrobox - Chris Reynolds & First Floor Films - Nico Scott 
Sound: Final Sound – Craig Conway

Digital Agency: CHE Proximity Melbourne
Media Agency: M2M Melbourne




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