With Matt Preston.
DON Smallgoods’ has brought Matt Preston back for its Deep Flavour campaign via The Royals.
“At DON, craft and flavour have always come first,” said DON Smallgoods head of marketing and innovation, Sophie Fetterplace.
“Deli Cuts is a new expression of that commitment, combining quality smallgoods with innovative packaging to help seal in freshness and taste.
“Matt Preston and The Royals have captured beautifully the ease of resealability, in a light-hearted and engaging way.”
Both commercials were directed by Lachlan Dickie through production company Rabbit.
“I have only one rule with commercial partnerships - it needs to be authentic,” said Matt Preston.
“I need to genuinely love the product and already have it in my fridge. If I didn’t adore the deep flavour of DON’s Double Smoked Ham, then why should you believe me?”
The fully integrated campaign will run across TV, online, OOH and social.
“This campaign honours what DON’s always stood for – uncompromising, premium quality smallgoods - but brings it into the present-day with unmistakable authority,” said The Royals founder and managing partner, Steve O’Farrell.
“Matt Preston is the perfect fit, helping us transport the DON craftsman into today’s world in a way that feels fun, approachable and very, very DON.”
CREDITS
Client:
DON Smallgoods
Creative Agency:
The Royals
Production: Rabbit
Director: Lachlan Dickie
Photographer: Chris Budgeon
Post House: Puffin
Music/Sound: Rumble
Media: PMG
