Plus a pop-up ‘Colonel’s Spice House’ restaurant in Sydney's Spice Alley.
Marking the return of its fan-favourite range ‘Hot & Spicy’ KFC has launched a new campaign claiming The Flavour Has Spoken.
Across TV, OOH, radio, social, earned, in-restaurant and digital, the new campaign features a series of Hot & Spicy eating moments that leave people unable to speak coherently – all because its flavour has literally spoken.
Developed by Ogilvy in conjunction with KFC agency partners Ogilvy PR, EssenceMediacom, AKQA and Design Intoto.
KFC Australia CMO Tami Cunningham said the KFC Hot & Spicy range first debuted in 1991, with fans calling for its return ever since.
“The return of our fan-favourite Hot & Spicy has not only enabled us to have some fun with our Did Someone Say KFC brand asset, but it’s also offering fans yet another unforgettable KFC flavour experience," Cunningham said.
As part of the campaign, an activation developed by Ogilvy PR will also see the Hot & Spicy range featured at a world-first ‘Colonel’s Spice House’ restaurant experience in Sydney’s Spice Alley in partnership with TikTok star Dimsimlum, along with a range of other pre-launch activities across multiple platforms.
Ogilvy Sydney managing partner Aisling Colley said using Did Someone Say KFC was a no brainer when it came to the problem.
"Standing out as the original Hot & Spicy and showcasing the real flavour that is next level. Can’t-talk-properly-next-level," Colley said.
"This integrated body of work delivers on crave and un-matched experiences to satisfy the ever-changing needs of KFC’s customers - and in a very playful way.”
Credits:
Strategy and Creative – Ogilvy
PR – Ogilvy PR
Digital – AKQA
Media - EssenceMediacom
In Restaurant - Design Intoto
Production - Hogarth
Production Company - Hooves
Film Director - Jason Perini
Stills Photographer - Karima Asaad
