Shot in one continuous frame.
DiDi is celebrating the Australian summer in a revamp of the 'Yes, I DiDi’ campaign via Sunday Gravy.
The campaign is shot in one continuous frame.
“Summer is when we all switch-off – it’s the most joy-filled, spontaneous time of year where we can just say ‘yes’ to everything,” said DiDi ANZ CMO, Tim Farmer.
“We wanted to bottle that feeling of an Aussie summer – no big voiceovers, no glossy filters.
“Just an authentic shot that captures all the glorious excess of summer, with affordable rideshare making it possible – all set to a summer anthem” he added.
Sunday Gravy will roll out the integrated campaign across TV, digital, social, POS and PR.
Sunday Gravy founder and chief creative officer, Ant White, said the concept was all about simplicity and storytelling.
“We wanted to make the most low-fuss ad of the high-fuss season. One frame, yet fascinating and engrossing in its own way,” White said.
Credits
Agency: Sunday Gravy
Client: DiDi
Production: OOFT Studios
Music composition: Electric Sheep
