An interactive quiz determines readers' road trip personas.
With the current focus on domestic travel, the challenge for many roadtrippers is deciding which journey is best suited to their adventure appetite.
Digital travel publisher We Are Explorers are solving this problem in its latest collaboration with Destination NSW called ‘What Type Of Road Tripper Are You?'.
As part of this multi-channel digital campaign, readers are encouraged to take an interactive quiz to determine their road trip persona, together with a series of customised itineraries that match their personality.
Launched on the April 7, these itineraries offer an immersive digital experience through a new integration with Alpaca Maps, industry leaders in the innovative display of online maps.
"We’re really excited to try something new with this destination campaign," We Are Explorers founder Henry Brydon says.
"We’ve focused on offering the best possible experience for our readers with an ultimate goal to encourage dispersed travel that supports NSW’s tourism industry."
The stunning diversity of the state can be seen through the featured road trips, including the Kosciuszko Alpine Way to the south, the Darling River Run to the west and the Rainforest Way to the north.
The campaign has been designed to encourage a fun, safe experience for travellers.