Dentsu Creative celebrates human legacies in 'Second Chance Champions' documentary

15 November 2023

Creative Agency: Dentsu Creative

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The story of athletes competing in the World Transplant Games.

Dentsu Creative is marking DonateLife Thank You Day with the premiere of documentary ‘Second Chance Champions’, which tells the story of athletes competing in the World Transplant Games held in Perth earlier this year, on 10 and 10 Play on November 17.

‘Second Chance Champions’ is the first documentary produced by Dentsu Creative ANZ’s entertainment division which launched in February and is led by creative director Liam Bagnall.

Filmed, edited and produced by Dentsu Creative, the documentary aligns with Dentsu Creative’s ambition to create culture, rather than borrow it, and create work that is good for society.

Bagnall said this documentary is about raising awareness of organ donation and helping honour the legacies of organ donors and those that receive this life-changing gift.

"It’s about human resilience and strength and the warmth that comes with that when someone is given a second chance at life after very nearly not being around anymore,” he said.

“This film is the first of its kind in respects to how transplant recipients are shown, it takes us away from the hospital where we only see people who are either sick or getting surgery and shows the inspirational lives that are created by those who have been lucky enough to receive the gift of life.”

Second Chance Champions tells the story of Rezwan Mohammed, a Rohingan refugee, and Linda and Laurie Hindom, husband and wife living donor and donor recipient and their participation in the World Transplant Games.

The documentary seeks to honour the legacy of donors and donor recipients, collaborating with The World Transplant Games to create a medal that can be split in two, allowing the winner to share their medal with their organ donor or their family.

The World Transplant Games had athletes and teams from 45 countries participate in 17 different sports in Perth, Western Australia.

It is designed to encourage organ donation and raise awareness of the need for people to register organ donation intent and to have conversations with their next of kin.

Bagnall said there are 1,800 people on the organ donor list currently waiting for a second chance at life and a lot more on dialysis who are moments away from joining that list.

"While that number may feel solvable with one in three Australians already on the register there are many factors that actually make the chances of someone being given the gift of life a lot smaller,” said Bagnall.

“Only 454 eligible organs were able to go to donors last year. With the government removing the option to sign up to the register off driving licenses it’s in our hands, as fellow humans, to go out of our way and sign up.”

Dentsu Creative’s entertainment offering seeks to create projects that encompass everything from original content and formats and behind-the-scenes extras to live events, and music soundtracks.

Bagnall said this is the type of work that gets him out of bed as a creative.

"It’s about making media that people want to engage with and consume regardless of the fact that its intentions are exactly the same as a TV spot. It’s about telling real, human stories and connecting with audiences across all platforms. In a way that makes sense for that platform,” he said.

Second Chance Champions will be available to watch on 10 and 10 Play on November 17 at 1pm, with an encore showing on 10 on November 19 at 9am.



Transplant Australia

Chris Thomas – CEO

Jo O’Farrell – Manager, Stakeholder Relations


Dentsu Creative

Kirsty Muddle – CEO

Mandie van der Merwe & Avish Gordon– Chief Creative Officers

Sarah McGregor - Executive Creative Director

Liam Bagnall – Creative Director, Entertainment

Trent Hendrick – Creative Director 

Monique Horsley – Copywriter

Kean Szczur – Art Director 

Roz Scrimshaw – Lead Producer

Craig Sloane – Producer

Sandy Madden – Producer

Mike Papa – Designer

Graham Alvarez – Strategy Partner

Paul Isbell – Strategy Partner, Social & Content

Will Giles – Strategy Director, Channel

Guy Lovell – Managing Partner

Tiffany Simon – Senior Account Director, PR


Director – Liam Bagnall

Writer – Clare Conway

DOP – Tim Fitzgerald

Sound Recordist – Jason North

Colorist – Tim Egan

Photographer – Daniel Mazzarella

Composer – Smith & Western

Sound mix – Final Sound

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