Rituals that offer comfort and reassurance amid life’s ups and down.
Bega Group has launched its latest campaign for Dairy Farmers via AJF Partnership – 'Made for Moments Like These'.
Dairy Farmers has been a constant, dependable part of Australians’ daily lives for the past 120 years. Whether that’s in their morning coffee, a treat on their afternoon break, the hearty meal that brings the family together or a sweet snack before bed.
This new campaign draws on moments like these, rituals that offer comfort and reassurance amidst life’s ups and down.
Bega executive general manager, Darryn Wallace, said Dairy Farmers is proud to deliver high quality, nourishing Australian owned and made dairy products across all its categories including milk, yoghurt, culinary and flavoured milk.
“We are thrilled to share this campaign that celebrates the whole portfolio as one clear masterbrand and the way in which Dairy Farmers continues to show up in the lives of all Australians – young or old," said Wallace.
AJF Partnership executive creative director, Scott Walker, said the work celebrates the moments in life that seem small at the time but shape people's memories.
“It shows the breadth of the Dairy Farmers range and how it’s become woven into the fabric of these moments in all Australians lives," he said.
"No matter what kind of day you’re having it’s always made just that little bit better with a sip, dash, dollop or smothering of Dairy Farmers.”
The new Dairy Farmers campaign is running across Australia and will feature on TV, social, digital and OOH.
Credits:
Client: Bega Group
Executive General Manager: Darryn Wallace
General Manager Marketing: Matt Gray
Marketing Manager: Mary Stafford
Senior Brand Managers: Anjali De Silva, Anne Scott, Tegan Froud
Creative Agency: AJF Partnership
Media Agency: Starcom
Production Company: Collider
Director: Jack Naylor
Post production: Arc Edit
Photographer: Michael Corridore
