Matt Stoddart: “ ... bringing the brand’s next chapter to life has been a heap of fun.”
Oak-matured bourbon whisky Woodstock Bourbon has released its new Woody & Cola campaign, highlighting that some things just go better together.
The campaign, set to the well-known Escape (The Pina Colada Song), introduces characters Woody and Cola, who are completely different, yet completely complimentary at the same time – much like Woodstock’s smooth oak-aged, blended Kentucky bourbon with sweet refreshing cola.
Following their journey, Woody & Cola go around doing what best mates do, having fun, exploring the unexpected and showcasing the true bonds of friendship between Aussie Woodstock drinkers.
General Manager Michael Ritoli at CUB Premium Beverages at Carlton & United Breweries: “It’s great to see some fun being injected back into the bourbon category and into the Woodstock brand.
“We all have a mate who’s either like Woody or like Cola, and you’re always guaranteed to have a laugh when you get together with them.”
The integrated campaign, created by TBWA\Melbourne, launches across TV, social and radio.
Group Creative Director, Matt Stoddart at TBWA Melbourne: “I’ve always loved a Woody & Cola, so bringing the brand’s next chapter to life has been a heap of fun.”
Special shout out to Rupert Holmes (Escape singer-songwriter) for lending out his famous tune and becoming Woodstock Bourbon & Cola’s newest fan.
Backyard Cricket https://youtu.be/Bnug1Y2Oj2Y
CREDITS:
Client: Carlton & United Breweries Premium Beverages
GM CUB Premium Beverages at Carlton & United Breweries: Michael Ritoli
General Manager – Marketing: Brian Phan
Head of Portfolio, RTDs & Spirits: Ben Eyles
Brand Manager Dark RTD & Spirits: Rob Marsh
Assistant Brand Manager (Dark RTDs / Spirits): Lauren Alford
CUB Creative Consultant: Nick Worthington
Head of Insights & Capability: Sarah Wilcox
Consumer Insights Manager: Johanna Isaacs
CUB Marketing communications Agency: CUBHOUSE
Creative Agency: TBWA|Melbourne
Media Agency: PHD
Production Company: Guilty
Director: Tony Rogers
EP: Jason Byrne
Producer: Victoria Schaw
Colorist: Martin Greer
Offline: Tim Parrington
Audio: Paul Shanahan/Final Sound
