Directed by Revolver’s Matt Devine.
Coopers Brewery Original Pale Ale is celebrating the unfiltered friendships that define the beer’s loyal, older drinkers in a campaign via Sunday Gravy.
The campaign features a music track performed by a band of Australian musos.
The film was directed by Revolver’s Matt Devine.
“This campaign celebrates drinkers who’ve been with us through every era - mates who don’t need filters or pretence.” said Coopers brand manager, Jessica Douglas.
Coopers are giving two people the chance to travel to Old Mate’s Pub in New York City.
Sunday Gravy will roll out the integrated campaign through video, digital, social, OOH and PR.
“Coopers is an Aussie classic,” said Sunday Gravy senior strategist, Andy Graham.
“Original Pale Ale has always been for real mates, real conversations, and real moments. This creative just puts that pride out in the open.”
Client: Coopers
National Marketing Manager – Kate Dowd
Brand Manager - Jessica Douglas
Campaign Manager - Lucy Noblet
Social and Digital Manager - Aaron Child
Social Media Co-ordinator - Maddi McCarthy
National Trade Marketing Manager – Jacqueline Whybrow
Creative Agency: Sunday Gravy
Production Company: Revolver
Director - Matt Devine
Managing Director/Co-Owner - Michael Ritchie
Executive Producer/ Partner - Pip Smart
Senior Producer - Serena Paull
Director of Photography - Jeremy Rouse
Art Director - Octavia Spartels
Wardrobe - Nell Ferguson
Casting - Nick Hamon Casting
Postproduction: ARC
Executive Producer - Winnie O’Neil
Editor - Dan Kircher
Music Composition: Electric Sheep
Media Agency: Atomic 212º
Planning and Trading Manager: Kate Moroney
Planning and Trading Director: Maddy Papilion
Illustrator: Jake Foreman c/o Jacky Winter
