Driving demand in toilet paper and facial tissues.
Nothing compares to the confidence of feeling clean and cared for in a new Kleenex campaign via creative agency Thinkerbell.
Developed to drive demand across its toilet paper and facial tissues.
"These feel like mini films, each one capturing a confident moment,” Thinkerbell executive creative thinker Sesh Moodley said.
“With Book Week as a playful thread we see everything from proud toilet wins to kids powering through in full costume.
“Whether it is a sniffly wolf or a mission success moment for a little astronaut, Kleenex is right there helping them feel ready for their big moment.”
The campaign rolls out across TV, Cinema, Online video and will be supported by OOH and social.
“Our goal was to evolve the Kleenex brand with a message that unites functional superiority with emotional resonance,” Kimberly-Clark head of marketing – family care & professional ANZ Margaret Cheung said.
“Reinforcing our commitment to helping families feel confident, clean, and cared for - whenever and wherever they need it.”
Thinkerbell general manager Phillippa Netolicky said that working on Kleenex has been a brilliant opportunity to bring Measured Magic to a heritage brand and reimagine what care looks and feels like in a modern Australian family context.
Credits
Agency: Thinkerbell
Client: Kleenex
Production: Photoplay
Director: Melvin Montalban
Photography: Nick Bowers
Post Production: Photoplay
Music Composition and Sound: Massive Music
Media agency: OMD
