Compare the Market's 'Home Loan Heaven'

29 January 2024

Creative Agency: VCCP

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It’s a meericle. 

Financial comparison website Compare the Market has launched its digital-first home loan service with a campaign uniting its meerkats and property expert Andrew Winter. It’s a meericle. 

Home Loan Heaven offers a new way for Australians to compare, apply and settle a home loan, without the hassle of endless paperwork.

Seven new TV commercials beam light on the platform’s smart features - including free credit scores, suburb and property reports - and lift the clouds on the application process. 

Compare the Market CMO, Andrew Holt, says the new home loan offering marked an exciting step-change for Australia’s favourite comparison website. 

“You shouldn’t need to move heaven and earth to find a great mortgage rate, which is why our new end-to-end service uses smart tech to make the application process simple,” says Holt. 

“With a wide range of lenders - including the ‘Big Four’ banks and competitive challengers - we take the hassle out of research and provide the best rates based on your specific circumstances."

Compare the Market property specialist, Andrew Winter, who stars in the new campaign, says Compare the Market and home loans were a match made in heaven. 

“I’ve been doing property for decades and it’s not often someone comes in and completely changes the game,” he says.

“We all know refinancing could save us thousands, but too often, the thought of admin and paperwork scares people off. That’s why I’m so thrilled to be part of Compare the Market’s mission, to make applying for a home loan divine - it’s fast, easy, and accessible.

“We all could use an angel on our shoulder when it’s time to refinance - but Aleksandr and Sergei are surely the next best thing.”

The integrated campaign for Home Loan Heaven will appear across commercial television, including BVOD, as well as audio, out-of-home and digital display from January 28, 2024.



Chief Marketing Officer: Andrew HoltGM of Brand: Michael GoodhewBrand & Campaign Managers: Carolina Perez Rebolledo, India Williams & Matt BrownCampaign Coordinator: Amber HaganCampaign Design: Janice Yeung and Laura Barton

Passion Pictures

Dave Scanlon (Director UK), Grantley Smith (Director AU), Mike Turoff (Executive Producer), Steve Riley (Producer UK), Kate Goodwin (Producer AU)

Transmission Pictures: Fiona McGregor, Nick Wolff


Creative Director: Paul Sharp

Producer : Paul Friedmann

Account Director: Sann Mehta

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