Compare the Market returns with more 'Simplesness'

30 January 2019

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Sergei is back with simple savings.

Compare the Market is back with more 'Simplesness' to encourage Australians to review and switch policies.

The 30-second 'Million Rubles' TVC features meerkats Aleksandr and Sergei brushing up on their local lingo at a dinner party in their new home.

Their human neighbours Beryl and ‘Brian, Number 42’ dine with them while celebrating the savings they’ve made through Compare the Market.

Compare the Market CMO Jennifer Williams said the 'simplesness' philosophy underpins its the ongoing successful campaign.

“Australians should be ‘more like Beryl’ and stop wasting money on overpriced energy plans or unnecessarily expensive car insurance policies,” Williams said.

“Unlike many of our TVCs that focus on one particular insurance category, ‘Million Rubles’ aims to demonstrate the breadth of Compare the Market’s comparison service.”

VCCP credits:

Executive Creative Director: Gary Dawson
Creative Director: Paul Sharp
Account Director: Edward Hughes
Senior Account Manager: Daniel Wood
Agency Producer: Sue Hind
Passion Pictures:
Director: Dave Scanlon
Executive Producers: Anna Cunnington and Kate Goodwin
Producers: Sibylle Preuss and Lieke Noordink
Live Action Producer: Fiona McGregor 
CMO: Jennifer Williams
Brand GM: Louisse Brady
Communication Manager: James Boshier
Brand and Campaign Specialist: Carolina Perez Rebolledo

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