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11 February 2015

Media Agency: MediaCom (NSW)

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New online video series for Princess Cruises created by MediaCom's content marketing arm.

MediaCom's content marketing arm, MediaCom Beyond Advertising (MBA), has come up with a three-part video series for Princess Cruises, the first such Australian-produced content created for the cruise ship operator.

The online video pieces promise to “showcase the power of a cruise through real life passenger stories of mateship, family life and major lifetime events”.

The pieces were developed locally through MBA and Parliament Films.

The videos were created to drive brand advocacy among past passengers and inspire new ones, and feature three groups of people as they embark on their first cruise.

The ads also showcase the various locations the cruises visit, including Queensland, New Zealand, and Asia.

“At MBA we love to get to the heart of a story and enable the viewer to really feel the raw emotion of those we are spending time with on screen,” MBA's executive creative director, Gemma Hunter, said.

“These beautiful films let you inside the lives of families and long-term, strong friendships, showing how time spent together with Princess Cruises is truly transformational.”

The series  launched today, and will be rolled out through social media and digital platforms until 31 March.

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