Embarrassed of your home? Colorsteel has the answer.
Colorsteel is promoting the importance of building a home to be proud of in a campaign with DDB NZ.
The 60-second spot features one story of two young lovers where the girl is ashamed to show her boyfriend her real home. The spot positions Colorsteel roofs as the centrepiece of a beautiful home that not only transforms the way your home looks, but also the way it feels and how you feel about it.
NZ Steel’s Head of Marketing Sarah Pepworth says, “The campaign emphasises how a roof can make the difference in a home to be proud of. A particular focus for us has been around creating deeper emotional connections with consumers.”
“We wanted to convey that when you use Colorsteel you’ll have the kind of home you would be proud to call your own,” DDB NZ Lead Business Partner Kate Lines says.
NZ Steel’s portfolio COLORSTEEL®
Head of Marketing – Sarah Pepworth
Marketing Manager – Natacha Clark
Brand Manager – Laura Clark
Agency: DDB NZ
Executive Creative Director: Shane Bradnick
Creative Director: James Connor & Christie Cooper
Group Account Director: Kate Lines
Senior Account Manager: Rachel Parker
Planning Director: Rupert Price
Executive Producer – Judy Thompson
Agency Producer: Claire Colohan
Production Company: Goodoil
Director: Fiona McGee
Business Director: George Mackenzie
Executive Producer: Mark Foster
Producer: Claire Richards
DOP: Rob Marsh
Editor: Mark Burnett c/- The Editors, Sydney
Post Production Company: Blockhead
Post production online: Blockhead
Composer: Peter van der Fluit, Liquid Studios