Coles promises 'Good Things, Great Value' for customers

23 September 2019

Advertiser: Coles
Creative Agency: Big Red Communications Group
Media Agency: OMD

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The Helping Lower the Cost campaign covers digital, TV, print and radio.

Coles has launched a new value campaign as part of its strategy to inspire customers through the best value food and drink solutions.

It focuses on lowering the cost of breakfast, lunch and dinner, introducing new fresh own brand products and branded big value packs in grocery.

The supermarket has made its biggest investment in value in recent years by lowering the prices of 300 products our customers buy every day.

The Helping Lower the Cost campaign marks the launch of Coles new value promise ‘Good things. Great Value’.

Covering digital, TV, print and radio the campaign will highlight new products, new easy meal solutions, new ways to save and Coles fresh food ambassador Curtis Stone.

Creative agency Big Red and media communications agency OMD worked with Coles to create a highly sophisticated time-targeted campaign to deliver the most relevant meal solutions to customers, during key periods of the day.

The media strategy taps into meaningful moments and environments when consumers are looking for inspiration, ensuring Coles can truly make our customers’ lives easier.

Coles chief marketing officer Lisa Ronson says the new campaign will help lower the cost of living for Australian families.

“To be the most trusted retailer in Australia, we must take a customer obsessed approach,” Ronson says.

“We’re constantly reviewing the products our customers are buying every day to ensure our ‘Good things. Great value’ promise is helping them lower the cost of living.

“We know the cost of living in Australia is rising with many Australians struggling to pay their everyday bills.

“That’s why we are determined to provide our customers great value on the products they buy most, and introduce even more ‘Good things Great Value’ ways for them to save across the store.”

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