Featuring Basset Hound.
Coles is repositioning itself as the destination for every kind of Christmas in a campaign via Smith St, part of DDB Melbourne.
The campaign stars Basset Hound, decked out in festive reindeer antlers, as he embarks on a quest for mouth-watering Christmas treats.
“At Coles, we feel incredibly privileged to be part of so many Aussie Christmases and grateful to help families and friends come together to make their celebrations special,” said Coles general manager brand and marketing, Kate Bailey.
“This year, we’re proud to help Aussies enjoy a delicious Christmas with our exciting range of easy and affordable products – from unique and innovative Own Brand creations to award-winning favourites like ham and pavlova.”
Smith St chief creative officer Psembi Kinstan said that it’s a privilege to make a Christmas ad filled with so much warmth and heart.
“In some ways, the Basset Hound is all of us, he understands that Christmas is all about sharing delicious food with the ones you love most,” Kinstan said.
Credits
Client: Coles
General Manager – Brand & Marketing: Kate Bailey
Head of Brand & Media: Lauren Shepherd
Senior Marketing Manager: Zoe Garkinis
Marketing Manager: Kailah Symons
Media Manager: Stephanie Krstevski
Social Media Manager: Elle Gardiner
Agency: Smith-St
Production Companies: MOFA/Maker
Post production: ARC/Tom Marley/Sarah Jones
Sound: Rumble/SMR/Level 2
Photography: Jesper Nielson
Content marketing agency: Medium Rare
Basset Hounds:
Archie, Monty and Lola
