Pump water backs AFL in new team name campaign.
Pump has been named the official water brand of the AFL. The partnership is backed by a new 'Pump up your team' campaign which will see AFL team names appear on bottles.
As well as the packaging, the campaign will roll out across out-of-home (OOH), digital and social. Pump up your team will also include local-level in-stadium activations during key AFL rounds throughout March and April.
Pump brand activation manager Vince Lichaa says the limited-edition AFL team name bottles reinforces the brands support for teams, as well as fans.
The creative for the campaign is by Gemba with media handled by UM.
