Combating kids sickness.
Codral Kids is launching its dedicated range designed specifically for children in a campaign via Publicis Groupe.
At the centre of the campaign are story-led films that tap into a familiar household truth: when kids get sick, playtime stops and nothing feels quite right until they’re back to themselves again.
These moments are brought to life through a cast of superhero-inspired characters, integrated across film and brand assets to help families recognise common cold and flu symptoms in a way that feels engaging, reassuring and easy to understand.
"We set out to create a platform that could grow with the brand. ‘Save the Day’ gives Codral Kids a distinctive creative world, one that can evolve over time while staying instantly recognisable for families,” said Publicis Groupe ANZ chief client officer, Helge Gruettke.
“At Publicis, we’ve turned that into an idea that can keep evolving, starting with a new TVC and extending through digital, social and in-store."
Rolling out nationally across Cinema, TV, BVOD, YouTube, Social, OOH and Retail, the campaign is supported by a strong retail presence to capture attention at key purchase moments.
"Cold and flu season puts real pressure on families, and our insight was clear - parents don’t have time for another battle, they need a trusted solution they can rely on,” said Kenvue group marketing manager, Luis Guerrera.
“‘Save the Day’ was developed to reflect those everyday moments where routine can quickly unravel, positioning Codral Kids as the dependable hero parents turn to when it matters most. It’s a creative expression of Codral Kids’ role in helping families get back on track with confidence."
Credits
Kenvue
Luis Guerra Mendoza, Group Marketing Manager
Simone Tawadros, Marketing Activation Manager
Delphine Chassagne, Marketing Activation Manager
Rochelle Boulos, Brand Manager
Wafia Shaheer, Assistant Brand Manager
Publicis Groupe
Helge Gruettke, Chief Client Officer
Kirsty Chase, Operations Director
Manon Debus-Pesquet, Account Director
