First campaign since appointment.
Cobs is putting itself at the forefront of the snack category in a campaign via Bastion.
This is the first campaign Cobs and Bastion teams have developed since Bastion was appointed following a competitive pitch process earlier this year.
“Cobs needed more than just an ad campaign. They needed a distinctive brand world that could compete with the big players and carve out a clear and ownable place in people’s minds,” said Bastion general manager advertising Susan Bird.
“We’re excited to see the campaign support the growth of this fantastic brand”.
The campaign is live across TV, BVOD, Online and via its website.
“We have created a platform that perfectly captures what makes Cobs unique,” said Cobs head of marketing at Kinrise Snackfoods Paul Paxton-White.
“Bastion understood our ambition for the Cobs brand and they’ve delivered creative that’s joyful, distinctive and true to who we are.”
Credits
Client: Kinrise Pty Ltd
General Manager, Kinrise Snackfoods: Mat Barbagallo
Head of Marketing & Innovation: Paul Paxton-White
Brand Manager: Amelia Fayman
Agency: Bastion
General Manager: Susan Bird
Creative Directors: Chris Searle and Elizabeth Wilmott
Strategy Director: Jack Geraghty
Strategy Director - Milica Djurovic
Senior Account Director: Maddie Bakker
Senior Producer: Gabe Hammond
Editor: Ben Zemanek
Media Agency: PMG
Emma Goodchild – Digital Director
James Sullivan – Media Planner
Production Company – Plaza
Director – Paul Middleditch
EP/Producer – Peter Masterton
DP – Daniel Ardilley
Sound: Massive Music
