Circulon: your food will run circles around the competition

22 September 2014

Creative Agency: Spinach Advertising
Media Agency: Spinach Advertising

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Circulon's non-stick cookware runs circles around the competition. Now you can watch your food do the same.

In a new TVC by Spinach, food goes high speed, with an extreme close up view of Circulon's cooking process using macro photography. From the first drop of oil in the pan, to vegges sliding around in a majestic dinner dance, the ad aims to show that Circulon pans don't stick. And that you'd probably be a much better cook with one.

The campaign will run until December. The TVC is supported by magazine ads and digital video pre-roll.


Creative Director: Frank Morabito

Production: Carnival Productions

Director: Ben&Viv

Producer: Ben O’Donnell

Food Stylist: Ben Masters

Post production: Method Studios

Sound: Nylon

Media: Spinach

Client: Suzanne Murphy, Chief Marketing Executive and Lisa Higginbottom, Lead Brand Manager.





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