Circulon's non-stick cookware runs circles around the competition. Now you can watch your food do the same.
In a new TVC by Spinach, food goes high speed, with an extreme close up view of Circulon's cooking process using macro photography. From the first drop of oil in the pan, to vegges sliding around in a majestic dinner dance, the ad aims to show that Circulon pans don't stick. And that you'd probably be a much better cook with one.
The campaign will run until December. The TVC is supported by magazine ads and digital video pre-roll.
Credits:
Creative Director: Frank Morabito
Production: Carnival Productions
Director: Ben&Viv
Producer: Ben O’Donnell
Food Stylist: Ben Masters
Post production: Method Studios
Sound: Nylon
Media: Spinach
Client: Suzanne Murphy, Chief Marketing Executive and Lisa Higginbottom, Lead Brand Manager.
