To the haunting track of Mad World, Hollywood Aussie Chris Hemsworth helps The Australian Childhood Foundation tell the story of children's fear of abuse.
Almost 40,000 Australian children sleep away from their own bed every night out of fear of abuse, neglect or family violence.
The fully integrated campaign features Australian Childhood Foundation patron and Hollywood A-lister Chris Hemsworth. it was developed by Isobar.
#Notanotherchild aims to encourage and empower Australians to become part of a movement aimed at preventing more children suffering the trauma and pain of abuse.
A must watch.