A 1,200km driving range.
Chery is celebrating the 1,200km range of its new Tiggo 7 Super Hybrid in a campaign via Dentsu Creative.
“The Tiggo 7 Super Hybrid is built with Australian families in mind, offering more for less,” said Chery Australia chief operating officer Lucas Harris.
“Combining premium features, a 1,200km driving range and an affordable price tag, there's many advantages of choosing a Chery Super Hybrid, which is highlighted through our latest campaign.
“While the kids may miss out on their snacks, families will benefit from uninterrupted travel and real-world savings at the fuel pump.”
The TVC is also running across online and social.
“We’re only just getting started with the team at Chery but we’re already loving the shared ambition to make interesting and memorable work,” said Dentsu Creative group creative director Zac Pritchard.
“This is a simple and charming spot.”
CREDITS
Chery
- Lucas Harris – Chief Operating Officer
- Peter Stewart – General Manager, Marketing
- Julian Perri – Brand Manager
Dentsu Creative
- Zac Pritchard – Group Creative Director
- Lachlan Collie – Copywriter
- Kean Szczur – Art Director
- Craig Sloane – National Head of Production
- Graham Alvarez Jarratt – National Head of Strategy
- Nastassia Kuznetsova – Strategy Director
- Janine Allen – Senior Account Director
- Katie Firth – Managing Director Victoria
Production: Qube Production
- Director – Chris Benny
- Heckler Sound – Music Composition
Media: UM
