Future-proofing careers.
Chartered Accountants ANZ is supporting students looking to future-proof their careers in a campaign via Connecting Plots Group.
“Selections for careers are happening at younger ages, and we know from our research that purpose, progress and security matter a lot,” said Chartered Accountants ANZ chief marketing officer, Chelsea Wymer.
“This phase of Make EPIC Things Happen turns inspiration into a practical plan.
“Whether you’re mid-degree in another field, already working in a neighbouring discipline or ready to step into something more future-focused, our updated pathways make becoming a CA more accessible for everyone.”
Connecting Plots Group CEO and co-founder, Tom Philipps, said in 2024, they made accounting feel relevant to Year 11 and 12s, and this next iteration keeps that momentum.
“This phase is showing that no matter where you’re at, becoming a CA can be the credential that opens the right doors for you,” said Philipps.
CREDITS
Client: Chartered Accountants ANZ
Chief Executive Officer: Ainslie van Onselen
Chief Marketing Officer: Chelsea Wymer
General Manager, Brand: Rachael Rankin
Head of Brand & Creative Services: Al Gounder
Senior Manager, Brand Marketing: Jess Styles
Senior Marketing Executive: Eimear Courtney
Creative & Comms: Connecting Plots Group
CEO: Tom Phillips
CCO: Dave Jansen
Managing Director: Kate Sheppard
Creative: Matt Geersen & John Gault
Senior Account Director: Alana Spinelli
Creative Operations Director: Mary Morrell
Design Director: Blair Palmer
Production: Infinity Squared
Director: Toby Morris
Senior Producer: Nick Mutton
EP: Erin McBean
Media: Involved
Group Account Director: Jenn Reid
Strategy Director: Saffron Carter
Account Manager: Beth Giles
Account Manager: Haylee Wyld
