Charles Darwin University's latest 'You make CDU' via EDGE

7 July 2023

Creative Agency: Edge
Media Agency: Atomic 212

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Welcoming students from diverse backgrounds and providing access to businesses, future employers and lecturers.

Independent agency Edge has evolved Charles Darwin University’s (CDU) brand platform 'You make CDU' in a new fully integrated campaign. 

The campaign celebrates the connections CDU creates via new flexible ways of learning, welcoming students from diverse backgrounds and providing access to businesses, future employers and lecturers.

Featuring real students and bringing to life their individual stories, the campaign was shot across the Northern Territory and in Melbourne and Sydney.

Edge worked with the Darwin Symphony Orchestra and composer Steve Peach to record the bespoke music track.

Shannon Holborn, vice-president global and external relations, said CDU is passionate about connecting students to the transformative power of training, education and research.

"While also enabling them to remain connected to their lives and their communities. This new campaign shares a series of student stories that show this connection in real life," said Holborn.

Nicole Gardner, Edge general manager, said capturing the spirit of CDU was at the forefront of the agency's approach to creating the campaign.

"We worked closely with the team at CDU and our production partners to unearth the authentic student voices and the most compelling stories to best represent the uniqueness of the university," she said. 

The multi-channel campaign includes an extensive suite of assets covering brand, long form video and specific study areas targeting both national and Northern Territory based prospective students.




Client: Charles Darwin University

Vice-President Global and External Relations: Shannon Holborn

Acting Marketing Director: Renee Gries

Acting Marketing Manager: Nathan Lye Content Marketing Officer: Isaac Petruzio


Creative and Strategy: Edge

Executive Creative Director – Stu Turner

Creative – Will Bassett, Callum Foot

Executive Planning Director – Richard Parker

General Manager – Nicole Gardner

Group Account Director – Alice Sherrah

Senior Account Manager – Donna Phan

Account Executive: Tami Solomonson

Design – Waiton Fong, Georgia O’Sullivan


Production: Yello Productions & Eden Collective

Director – Pete Moore

Executive Producer, Yello Productions – Julian Townley

Executive Producer, Eden Collective – Adam Eden

Director of Photography – Christopher Miles

Senior Producer – Igor Shmaryan

Production Manager – Hannah Felton

Post-Production Services – Eden Collective

Music: Stereo Missile Recordings

Composer – Steve Peach

Music Performance – Darwin Symphony Orchestra / Steve Peach

Artistic Director/Conductor, DSO – Jonathon Tooby


Media: Atomic 212

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