Featuring Australian TikToker Maddy MacRae.
Singapore’s Changi Airport is inviting Australian TikTok comedian Maddy MacRae to spend the day in a campaign via Connecting Plots.
In ‘The Week-Long Layover’, MacRae will live at Singapore’s Changi Airport for five days, broadcasting her experience live to her 1.9M TikTok followers and 1M Instagram followers.
“At Changi, we believe that the journey should be just as memorable as the destination. Through this campaign, we hope to inspire travellers, especially those from Australia and New Zealand, to rethink the layover and see Changi as a destination on its own,”
said Changi Airport Group vice president of corporate & marketing communications Kelvin Ng.
“There’s so much to explore and travellers could easily spend many hours here and still uncover something new.
“We’re excited to bring this idea to life with Connecting Plots and to partner with Maddy to showcase Changi’s unique blend of world-class experiences in a way that’s fresh, fun, and unexpected.”
The activation kicked off Monday July 28 and is being streamed live daily via TikTok Live.
MacRae will explore Jewel Changi Airport’s Rain Vortex to Canopy Park, the Butterfly Garden, and the Aerotel rooftop swimming pool at the terminal. One follower will be flown in to join her on the ground for 24 hours.
The activation comes with Changi’s recent title as the 'World’s Best Airport' for a 13th time.
The week-long residency runs from July 28 to August 1, with daily livestreams and video updates rolling out on MacRae’s TikTok @maddy_macrae_ and Instagram @maddy_macrae_, as well as through earned media, social and digital channels.
“Maddy’s irreverent tone and ability to bring wild ideas to life made her the perfect partner for this campaign,” said Connecting Plots creative partner Matt Geersen.
“This is about reimagining what an airport experience can be, turning a layover into something people would actually want to plan a holiday around.”
