A small movement can change a life, and a great movement can change the world.
Cerebral Palsy Alliance (CPA) has launched a brand campaign with cummins&partners that celebrates the possibilities that occur when great minds think differently.
This is the first work that cummins&partners and CPA have launch together, after winning a competitive media and creative pitch this year.
‘A Life Changing Movement’ captures the brand’s belief that a small movement can change a life, and a great movement can change the world. It highlights some of the many ways CPA helps unlock the potential of children and adults with cerebral palsy.
Throughout the campaign members of the alliance are introduced who make it all possible, including CPA chair of cerebral palsy research professor Nadia Badawi, grant recipients from CPA’s innovative startup accelerator Remarkable, CPA staff and physios, as well as CPA brand heroes Jetson, Jibby, and Lia.
It also features DJ and music producer DJ Cooper Smith, skydiver Kirby (TikTok @ournonverballife), Paralympian Ben Tudhope and ParaMatilda Tahlia Blanshard.
But the star of the show is undoubtedly the film’s narrator: CPA brand hero, public speaker, and champion racerunner, Arran Keith.
Dyranda Hortle, general manager - marketing & communications, CPA, said the team are excited to launch its brand campaign, which showcases the scale of capability across Cerebral Palsy Alliance.
"At the heart of our campaign is celebrating the stories of our alliance of great minds – our clients, employees, researchers, donors, advocates, tech entrepreneurs and supporters," said Hortle.
"These stories are about achievement, possibility and hope. cummins&partners have done a great job in bringing this campaign to life.”
Sophie Lander, national managing director at cummins&partners, said the campaign is a powerful piece that delivers the possibility of human potential.
"Our teams worked very closely together, and we are so proud to share this work that we hope will truly make a difference," she said.
Heath Collins, creative director, cummins&partners, said this has been an extremely rewarding experience for the agency.
"We’ve had the awesome opportunity to work closely with the families, researchers and all the brilliant minds that make CPA possible," said Collins.
"It’s a privilege to be a small part of such an inspiring movement.”
cummins&partners integrated creative and media teams worked on the campaign, which launches across the Channel 9 network across TV, BVOD, Radio and Digital from July 12.
Credits:
cummins&partners
Creative Creative Officer: Sean Cummins
Global CEO: Michael McConville
National Managing Director: Sophie Lander
National Creative Director: Heath Collins
Associate Creative Director: Chris Ching
Copywriter: Catherine Risbey
Art Director: Isabella Novak
Group Business Director: Sara Stevenson
Head of Media: Luke Maher
Media Director: Carla Bradshaw
Media Analyst: Nik Chandran
Media Executive: Renee Julian
Account Manager: Abby Johnson
Account Executive: Samantha Vo
Brand Strategist: Meg Andrews
Integrated Producer: Amy Simmons
Head of Art: Rowan Hammerton
Illustrator: Alice Tran
Studio Manager: Emma Shaw
Senior Retoucher: Ed Croll
Editor (cutdowns): Aloysius Teo
Cerebral Palsy Alliance
Chief Executive Officer: Rob White
General Manager - Marketing & Communications: Dyranda Hortle
Corporate and Stakeholder Communications Head: Sally Durrant
Marketing Communications Manager: Michelle Gocher
Marketing Content: Tina Wild
Production
Production Company: Buddy Films
Director: Harry Sanna
Executive Producer: Sue Walker
DOP: Jordan Maddocks
Production Manager: Rachael Dore
Edit
ARC Edit
Editor: James Ashbolt
Grade: Winnie O'Neil
Music and Sound
Rumble
Sound Engineer: Dan William
