Carnival Cruise Line tells Aussies to treat themselves more often

24 January 2019

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Australians can now take those shorter vacations more often, says Carnival Cruise Line.

Carnival Cruise Line Australia has launched its 'Fun Size Cruises' campaign to cater for those taking shorter, more frequent vacations.

The social media campaign, created by Redengine SCC, taps into a growing sector of people breaking up their annual leave for holidays throughout the year.

It aims to show you can pack as much fun in bite size cruises as you can in long ones.

Carnival Cruise Line Australia marketing director Jayne Andrews said it was a crucial time of the year to reach people.

“People are coming back from long holidays, it feels extra tough waiting for the next big vacation,” Andrews said.

“Fun Size Cruises offer people the chance to take another holiday between holidays, without feeling too guilty. They also make cruising even more accessible to those who haven’t tried it before.”

Redengine SCC creative director Duncan Shields also agreed the campaign is a great way to reach new markets.

“What better way to bring that to life than a range of chocolates that demonstrate how the best things in life often come in fun size packages?” Shields said.

“Ultimately, these shorter cruises are about treating yourself: and that's about moments -- whether it's a chocolate, a weekend getaway, or time with family."

Credits:
Client: Carnival Cruise Line Australia
Marketing Director: Jayne Andrews
Brand and Retail Marketing Manager: Cassandra Frelczak
PR and Social Media Executive: Anja Cohen
Digital Marketing Lead: Max Miller
CRM Manager: Louise O’Grady
Creative Agency: Redengine SCC
Creative Director: Duncan Shields
Senior Creatives: Ben Harrison & Rob Peters
Senior Art Director: Baptiste David
Strategy Director: Paul Isbell
Account Director: Katy Ward
Account Executive: Madie Zillhardt
Media Agency: MediaCom
Digital Investment Manager: Claudia Domingues
Digital Investment Executive: Justine Baloh
Digital Investment Coordinator: Brittany Wrightson

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