Depicting pre-cruise excitement.
A new integrated campaign, Choose Fun, developed by Clemenger BBDO Sydney in partnership with media agency SPEED, portrays Carnival as the best and most fun holiday choice for families wanting to explore.
Clemenger BBDO Sydney, which has been working with Carnival since 2019, have developed an integrated campaign that will mark its first Australian-based work with the brand, and taps into the country’s desire to travel again.
The campaign portrays pre-cruise excitement, from packing a suitcase to choosing your best pool-side shirt, the upbeat TVC, OLV, social and radio creative plays into the anticipation that travellers feel prior to embarking on a cruise holiday with Carnival.
Darren Wright, executive creative director of Clemenger BBDO Sydney, said: “The 'Choose Fun' global platform has worked amazingly well for the brand over the years.
"We wanted to bring it to life by tapping into the anticipation of the fun you can have on a Carnival holiday. A lot of families haven’t had a proper holiday for a while, so getting ready for one of the most fun ones you can have is a great space to play in.”
Audiences can also expect to encounter the campaign across large format and street furniture OOH, where the creative plays into the fun travel trope of forced perspective with Carnival’s cruise ships.
Credits:
Client: Carnival Cruise Line Australia
Vice President: Kara Glamore
Senior Director, Sales and Marketing: Anton Loeb
Brand and Retail Marketing Manager: Nicole Bradbury
Creative agency: Clemenger BBDO Sydney
Executive creative director: Darren Wright
Copywriter: Julia Kenny
Designer: Maria Fernanda Ancines
Head of Social: Lewis Steele
Senior Business Director: Gracie Smith
Business Manager: Athina Bambaliaros
Agency Producer: Jo Howlett
Production company: Airbag
Director: Uncle Friendly
Executive Producer: Martin Box
Stills Photographer: Nick Bowers, Photoplay
Editor: Graeme Pereira, Arc Edit
Grade / online: White Chocolate
Music: Otis Studios
Sound Designer: Robbie Balatincz
Media agency: SPEED
