Captain Risky returns to shine a light on service

2 September 2016

Advertiser: Budget Direct
Creative Agency: 303Lowe (NSW)

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The 'pit stop' ad is the latest installment from 303MullenLowe to demonstrate what can go wrong if you’re not a Budget Direct customer.

The story arc shows the “depth and quality” of customer service Budget Direct offers its insurance customers, such as lifetime guarantees on car repairs. Captain Risky, however, has none of those benefits.

Jonathan Kerr, director or marketing and digital at Budget Direct, says: “Yes, Captain Risky is entertaining and funny, he’s a risk-taker and a daredevil, but that’s not the kind of life most Australians aspire to. This new part of our campaign
shows just what it’s like to be a Budget Direct customer, which as you’ll see is in stark contrast to Captain Risky, who we will never insure.”

Richard Morgan, 303 MullenLowe ECD,says: “We wanted to depict normal Budget Direct customers in their ‘insurance moment of truth’, and compare them directly to Captain Risky to show how much better off they are. Not only do Budget Direct customers typically pay less for their insurance, but the quality of the service they receive is equal, and sometimes better than many of Budget Direct’s competitors.”

The ad airs on TV for the first time on Sunday 4 September, with cinema, digital and social activity to follow.


Client: Budget Direct
Agency: 303 MullenLowe Sydney
Production Company: Goodoil Films

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