Directed by Paul Bruty.
Cadillac has officially launched in Australia, marking the debut of its next-generation, all-electric range, which includes the Cadillac LYRIQ, OPTIQ and VISTIQ in a campaign via 72andSunny Sydney.
The TVC was directed by Paul Bruty at Austin Studio. The classic '50s track ‘I Only Have Eyes For You’ by The Flamingoes has been remastered with hypnotic electro synths by the team at Sonar.
“Cadillac is an iconic brand with a rich history in music and cinema,” said 72andSunny chief creative officer, Wez Hawes.
“To launch Cadillac in Australia, we wanted to honour its cultural origins, but clash that romanticism and nostalgia with the brand’s innovative evolution.
"This fusion of eras was also used to enhance the craft of the campaign itself, with the fusing of the 3D collage effect and vintage imagery, the electronically remastered Flamingoes score - plus we referenced Cadillac ads from yesteryear to inspire framing, angles, lighting and compositions.”
The campaign launches in the build-up to the Formula One Grand Prix in Melbourne on 8th March, where the Cadillac F1 Team is making its debut. Spanning film, digital, social, out-of-home, as well as experiences at the Grand Prix.
“Australia represents an exciting new chapter for Cadillac,” said Cadillac chief marketing officer, Heath Walker.
“We’re arriving as a fully electric brand with a clear point of view on modern luxury. ‘A New Era’ reflects who we are today - innovative, forward-thinking and uncompromising in design and technology.
"This launch isn’t just about introducing new vehicles; it’s about establishing Cadillac’s electric future in Australia.”
CREDITS
Agency: 72andSunny Sydney
Brand: GM Australia & New Zealand
CMO: Heath Walker
Marketing & CX Lead: Marc Coleman
Product Marketing Manager: Gervee Sarmiento
Production: Austin Studio.
Director: Paul Bruty
EP: Celia Nicholas
Producer: Jessica Ameduri
Production Manager: Courtney Paterson
Post Producer: Ada Tuna
Sound & Music: Sonar Music
Sound Design & Mix: Timothy Bridge & Andy Stewart
Music Production: Josh Pearson & Jono Ma
Vocalist: Lucienne Ireland
Head of Production: Haylee Poppi
Executive Producer: Sophie Haydon
Post Production: Carve and Stitch
Colourist: Bettina Vuong
VFX and Animation: Rob Moffett and Johan Earl
Online Editor: Andrew Kristiaman
Music Supervision: Trailer Media
Anton Trailer
Photography
Production: Chee Productions
Photographer: Easton Change
Founder/EPs: Tamiko Wafter and Matt Chee
