Cadbury gets sweet with The Voice

29 June 2015

Advertiser: Mondelez
Creative Agency: Saatchi & Saatchi
Media Agency: Carat (NSW)

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Cadbury has gotten behind Jessie J and in return she has taken to the piano to serande each of the chocolates in the Cadbury stable.

To celebrate headline sponsorship of the latest season of The Voice, Cadbury is launching its biggest activity in Australia's live music and entertainment space in recent years.

Lauren Fildes, head of strategic partnerships and events at Cadbury, said: “We're thrilled to partner with a top-rating show like The Voice Australia that has such big consumer appeal and a highly engaged audience. This partnership enables us to encapsulate the essence of Cadbury; we are all about celebrating and sharing joyful moments.

“Our sponsorship focuses on celebrating our core Cadbury Dairy Milk flavours and delivering engagement throughout each phase of the show. If there’s a flavour you haven’t yet tried, now’s the time to try it."

The campaign includes multiple integration points to drive consumer engagement throughout each phase of the show, from the famous Blind Auditions through to the Grand Final. These include: product placement, in-program integration, video including TV spots, digital and in-store activity

Mondelēz International: Carla Filia, head of marketing – Cadbury, Bars & Bitesize
Mondelēz International: Lauren Fildes, head of strategic partnerships & events cadbury
Carat: Natalie Kean, head of carat connect
Nine Entertainment Company: Lizzie Young, director of content and brand integration
Shine Australia: Lisa Eggar, commercial partnerships director
Saatchi & Saatchi creative director: Jon Burden
Saatchi & Saatchi business director: Nick Cook
Saatchi & Saatchi agency producer: Michael Demosthenous
Production company: Exit Films
Director: Stuart Bowen
Producer: Jodi Matterson

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