Cadbury channels inner Willy Wonka

30 September 2014

Advertiser: Cadbury
Creative Agency: Saatchi & Saatchi

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Roll up, roll up. Marvellous Creations tickle those taste buds.

Channelling its inner Willy Wonka, Cadbury's latest campaign hypes up its three new Marvellous Creations flavours.

Cadbury is going way beyond its fruit and nut heritage with cola, popping candy and fizzy crunch, orange lolly, chew and fizzy crunch, and toffee apple chew and crunchy bits, flavours.

TV, out-of-home and in-store activity, aims to link the the Marvellous Creations range back to the core Cadbury Dairy Milk brand. 

The carnival-themed ad also comes at the same time as a packaging design refresh.

Audrey Green, Marvellous Creations marketing manager, said: “Since its inception in 2012, Marvellous Creations has been captured the imaginations of Australian chocolate lovers. Since then, we have continued to look at new ways to provide unique flavour experiences and innovations to delight consumers and bring them into the chocolate category. The launch of our carnival-themed range and the revamp of our packaging continues our mission to share new and wonderful flavour combinations that Australians will love.”  

Agency credits:
Creative: Saatchi & Saatchi Sydney
PR: Red Agency

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