Long-neglected timber surfaces.
Cabot’s is championing the long-neglected timber surfaces of Australia in a campaign via Thinkerbell.
“Our key mission at Cabot’s is to bring the beauty of timber to life,” said Cabot’s head of marketing, Natalie Mitchell.
“As the category leader, we need to advocate for our beautiful timber substrates.
“We know that if people take more notice of the wood around their homes, our easy-to-use range will enable them to clean, nourish and protect these unique surfaces. Wood calls for Cabot’s.”
The work is live across TV, digital screens, BVOD, audio and OOH.
“With Wood calls for Cabot’s, we have a platform with that rare mix of flex, distinctiveness, and fun that can guide the brand and our comms for years to come,” said Thinkerbell head tinker, Sean McNicholas.
“The only downside is a feeling that you are being watched. Always. By these cute little woody faces. Everywhere. You’ll soon feel what we mean.”
Credits
Creative agency: Thinkerbell
Client: Cabot’s
Media: Team Inspire at Initiative
Production: The Producers
Director: Julian Lucus
Music & Sound: Electric Sheep
Photography: Jon Webb
