The BYD SEALION 6 SUV.
BYD is positioning BYD SEALION 6 SUV as the intelligent choice for progressive Australians in a campaign via TABOO and Glue Society.
The campaign is rolling out nationally across TV, online video, OOH and social.
“We asked ourselves — if customers are willing to buy tech that’s decades old, what would it take to redefine their expectations? The SEALION 6 marks a new era of SUV - one that's electric-first, beautifully designed, and smart to its core,” said BYD Australia CMO Kate Hornstein.
“Australians are moving beyond the conventional options, and this campaign reflects that shift. Choosing BYD isn't the risky choice; it's the progressive and intelligent one”.
An OOH and print campaign, shot by Steve Boniface from Loupe, extends the idea.
“BYD is one of the most exciting automotive brands in the world right now — their pace of innovation and determination to lead rather than follow is extraordinary. Partnering with a company so focused on progress makes the creative challenge incredibly rewarding. Not to mention a shedload of fun,” said TABOO executive creative director Charlotte Adorjan.
“With the SEALION 6 campaign, we wanted to capture that spirit of momentum — showing how BYD continues to move the category, and the conversation, forward. ”
Credits
Client: BYD
Agency: TABOO
Production Company: Revolver
Directed by: Glue Society
Photography: Loupe Agency
Photographer: Steve Boniface
Post Production: Heckler
Sound Sound: Bang Bang Studios
Label/publisher: Gaga Music
Music supervision: Level Two Music
