Business is just a game

22 October 2014

Creative Agency: Ogilvy (NSW)

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Business men and women are like athletes. And Crowne Plaza is there to support them.

InterContinental Hotels Group is rolling out a marketing initiative for its Crowne Plaza Hotels and Resorts targeting business travellers.

The activity, which runs across digital and outdoor, links sport with business and draws parallels from the sporting world.

The hotel chain reckons that its hotels support business travellers as if they were athletes – preparing them for the game and recharging them afterwards.

Bruce Ryde, director of brand management at Crowne Plaza Hotels and Resorts, AMEA, IHG said: “We know that travellers need to be at the top of their game, every day. They can’t afford to lag behind because of the constant strains of travel. And Crowne Plaza supports the business traveller with all their needs.” 

At Crowne Plaza, we know that the world of business is very similar to the sporting world, and we want to help our guests succeed and progress. We’re very proud of our growing network of hotels across the region, which provides business travellers with the right tools for their job,” he said.

The ads will be placed in office environments including lift and lobby screens, cafe screens and airport lounges, and run until December.

IHG will also use LinkedIn to connect with business travellers providing travel tips and hotel-specific information.

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