Addressing the barriers young people face reporting crimes.
Bullfrog, in partnership with Crime Stoppers Victoria, has released 'Evidence Dump' as apart of it's socially driven youth campaign.
The campaign taps into the photo dump trend – low-effort, random collections of content – following groups of Gen Zers filming themselves being "baddies"until they accidentally catch some actual "baddies", in the background of their pics.
The campaign aims to address the barriers young people face reporting crimes.
Stella Smith, chief executive of Crime Stoppers Victoria says: “Working with Bullfrog, we wanted to increase awareness in the next generation of Crime Stoppers. We needed a simple way to explain the ease and importance of online reporting."
Mark Taylor, executive producer at Bullfrog said: “We’re building a flexible production model at Bullfrog, Which means we can travel light day-to-day and call in the experts when needed. From the initial concept through to final execution, being able to bring in production partners who know the platform was a huge advantage.”
Daniel Sparkes, creative director at Bullfrog said: “To avoid the old ‘hey fellow kids’ trap, we had to make sure everything looked and sounded like something you’d find on a 'For You Page'. “Fortunately, this new generation of creatives has access to some really powerful tools. It’s a humbling but also exciting prospect to be able to remove the camera equipment and edit suite and, in this case, replace it with our phones.”
Evidence Dump is live on Crime Stoppers Victoria’s TikTok and supported by OOH.
Credits
Bullfrog
Client: Crime Stoppers Victoria
Stella Smith – Chief Executive
Catherine Palermo – Marketing & Communications Manager
Gab Bassili – Digital Marketing & Communications Officer
Creative and Production Agency: Bullfrog
Dalton Graham – CEO
Sarah Raine – General Manager
Daniel Sparkes – Creative Director
Tiana Gibbons-Campbell – Art Director
Amy Peden – Copywriter
Katarina Matic – Senior Art Director
Lauren Eddy – Senior Copywriter
Ben Thomas – Strategy Director
Deniel Briers – Senior Designer
Megan Wailes – Senior Business Director
Mark Taylor – Executive Producer
Chris King – Senior Producer
Lissie Geyer – Video Editor
Jacinta Stante – Operations Manager
Sarah Lay – Photographer and Director
Alimba Pausigere – Photographer’s Assistant
Louis Hanson – TikTok Consultant
