Bob's back for Sydney Water via Clemenger BBDO

1 February 2022

Creative Agency: Clemenger BBDO (Sydney)

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Featuring Australian actor, comedian and conservationist Shane Jacobson.

Two new spots in Sydney Water’s waterwise Turn it off, Bob campaign put summer fun and cricket front and centre as Sydneysiders are encouraged to love water – don’t waste it.

The lighthearted series featuring award-winning Australian actor, comedian and conservationist, Shane Jacobson as the lovable but absentminded Bob. The new spots, Bobland and Cricket, introduce viewers to more of Bob’s family and friends - and a cricketing superstar - as the series rolls out for summer and The Ashes Test series.

Bobland, shows Bob in his over-the-top theme park-like backyard set up with sprinklers and slip and slides, encourages viewers not to go overboard like Bob when they are gearing up to cool down over summer, with a gentle rebuke from his family - to Turn it Off, Bob.

In Cricket, launched during The Ashes series and featuring a cameo from Aussie cricket legend Brett Lee, Bob learns a valuable lesson about another ‘traditional’ but wasteful summer pastime - watering hard surfaces.

Clemenger BBDO Sydney Executive Creative Director, Brendan Willenberg: “It’s been another tough year of COVID restrictions, so we knew that bringing Bob back and using a light-hearted approach to encourage better water usage was going to be key. Bobland and Cricket are the 2nd and 3rd spots in this campaign that has been amazingly received by the public. I also got to meet Binga which is a life goal.”

The campaign is running across TV, OOH, digital and social channels.

Bobland and Cricket are follow ups to the successful launch spot in the waterwise campaign,– launched in mid-2021 with Shower Fire.


Client: Sydney Water

Agency: Clemenger BBDO Sydney

Director: Craig Rasmus

Production Company: Rabbit

Post: ARC Edit

Music: Song Zu

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