The flavoured tea chain reckons sexual innuendo will sweeten up tea lovers.
Sugary tea shop Chatime is serving up a slightly provocative new campaign with the tagline, ‘blow me, I’m a hot-tea`’.
The campaign, which will be sure to register a snigger among teenage boys, instructs tea lovers to ‘proceed with caution’, as Chatime tries to infuse a bit of fun into its marketing.
The campaign will run across out of home and radio, with the creative produced by Chatime’s inhouse team.
“This is the beginning of big things for us and we’re excited about infusing the fun into our campaigns from the start. Chatime has opened more than 90 T-Breweries in the last 7 years and we have ambitious growth plans for more,” Chatime head of marketing Tim Paton said.
“This campaign supports our efforts to increase awareness of Chatime as a fun and cheeky brand that wants to be noticed, increase awareness of our hot drinks category for winter, while elevating and supporting our ambitious growth plan to reach 200 locations across Australia by 2020.”
Chatime will also serve personalised hot tea cups with a reminder to proceed with caution and that old tagline again: ‘Blow Me, I’m a Hot-Tea’.
“Content like this resonates so well with the Australian audience. We love a play with words and something a little bit cheeky,” Payton added.
AdNews isn’t so sure, but certainly agrees with Payton’s assertion that Chatime’s campaign is bold and should shake things up for the brand.