BINGE launches the SUBMABINGE via Thinkerbell

14 September 2021

Creative Agency: Thinkerbell

1 0
The SUBMABINGE isn't waterproof.

Thinkerbell has brought the SUBMABINGE to life, offering viewers an at-home, submarine viewing experience to stream Vigil on BINGE.

Vigil, the six-part British crime drama series set on a submarine, premiered on BINGE on August 30, with episodes two, three and four also now currently available. The final two episodes will drop each Monday for the next fortnight, until the finale on September 27. It was written and created by BAFTA and WGA-nominated screenwriter Tom Edge.

Thinkerbell executive creative tinker Tom Wenborn says the new invention is fun.

“BINGE are constantly delivering the best new shows, now they’re delivering the best way to watch them, or at least the submarine ones anyway. It’s ridiculous. It’s fun. It works. It’s not waterproof,” Wenborn says.

The thriller theme is conveyed in the SUBMABINGE trailer, which displays unique design features allowing entertainment fans to block the outside world and submerge themselves into the series.

The SUBMABINGE’s design features simulate being in a submarine 300 metres under the ocean, including a periscope to peer through, soundproof walling, a mouth opening for refreshments (including straw holders) and ear holes. It also features a convenient smartphone side strap.

According to the SUBMABINGE guide, each SUBMABINGE is shipped as a flat pack and can be assembled in less than five minutes.

YouGov research conducted by BINGE (online between August 23-25) supported the need for a SUBMABINGE - 47% of respondents said they would be interested in a device that could help block out noise and other distractions, so they could focus more on their favourite TV show.


Client: BINGE
Creative / PR / Influencer: Thinkerbell
SUBMABINGE Production: Design Biaccident
Production: Daniel Coolahan

Related Content

Latest Campaigns

comments powered by Disqus