Bible Society uses Anzac to promote religion

20 April 2015

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The Bible Society is using the Anzac centenary to kick off a year-long campaign demonstrating how the Bible gave soldiers hope during the war.

The experiential campaign Their Sacrifice, by Taste Creative, uses stories from journals of soldiers written during the war to show how the Bible was a source of faith and courage on the front line.

The not-for-profit religious organisation has launched a year-long campaign using the Gallipoli centenary to tell tales of historical Bibles and their owners.

“The stories of these brave men and the Bibles that sustained them under fire underline the value of the Bible during wartime, or indeed during any time of crisis,” Bible Society CEO Greg Clarke said.

The multi-channel campaign features interactive stories, atmospheric surround sound, shareable historical extracts and a 180° audio and visual experience. Bible verses and quotes can be shared across social media and users can submit their own stories and download resources.

The installation, that begins at Gallipoli and marches through conflicts to the present day, will tour Australia for 12 months.

“The campaign is such a poignant way to honour some truly amazing men and women who put our freedom ahead of themselves, and the sensory experience is such a powerful way to start to experience what they went through for us today,” said Henry Smith, creative director of Taste Creative.

It opens today at Sydney Westfield until May 3.

Campaign Credits:
Agency: Taste Creative
Client: Bible Society Australia
Creative Director: Henry Smith
Executive Producer: Briana Miller
Account Director: Emily Simmons
Art Director: Alex Barthur
Copywriters: Georgie Kelsey & Henry Smith
Animation: Javed Sterritt
Design: Anna Kovesi
Digital Development: Digerati Solutions
Pod Design & Construction: Cre8 Exhibits & Events

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