Directed by Tom Kuntz.
Online sportsbetting brand Betr is encouraging Australians to stay ahead of the game in a campaign via TBWA\Sydney, PHD and directed by Tom Kuntz.
“The market has been crying out for something more distinctive, and interesting in the sports betting space,” said betr CMO Tony Thomas.
“At betr, we’re not interested in being part of the herd. This campaign, featuring The GOAT, talks to our ambition to stay ahead of the game & two steps ahead of the competition.”
The campaign consists of a series of films produced by Good Oil, with practical animatronics created by Oscar winning studio, Weta. The work runs nationally across all channels, working closely with PHD Media.
“We are very excited about this new campaign for betr. The central tenant is based around ‘The goat’ - the greatest of all time, who is literally, always one step ahead,” said TBWA\Sydney CCO Matt Keon.
“In terms of disruption, we have genuinely disrupted the betting category. A category stuck in over stereotyped cliché portrayals of Aussies and created something distinctive that can work across all channels in potent ways.”
Credits
Creative Agency – TBWA\Sydney
Client – Betr
Media Agency - PHD
Production Co – Good Oil
Director – Tom Kuntz
Edit – ARC Edit
Online – Fin Design & Effects
Music Composer – Ryan Grieve
Animatronic Design and Production – Wētā Workshop
Sound – Sonar Music
Photographer – Mark Clinton & Photoplay
Agency:
Creative Team – Angus Loxton, Jessica Roberts, Mauricio Cardoso, Paulo Moraes
Group Account Director – Steph Grant
Senior Business Manager – Jo Yabsley
Senior Producer – Kyla Bridge
Senior Strategist – Callum James
PHD Media Lead – Lucas Higgins
