Mother's Day is coming and Best & Less wants you to know it has a range of outfits that every mum will love.
The campaign, by Banjo, features "mum" clicking her fingers to the iconic "Mambo Number 5" soundtrack. as recorded by The Voice semi-finalist Steve Clisby. Every time she clicks her fingers, her outfit changes.
Banjo partner Andrew Varasdi says: "Our aim for Best&Less is to showcase a fresh perspective on its range, that the stores offer on-trend fashion at great value prices, and the perfect gift for Mother’s Day of course. The simple approach for this TVC, showing as many outfits as possible in 15 seconds, is part of the wider strategy to share with consumers the great range of products they can find at Best & Less."
The campaign will run on national metro, regional and pay TV and on Facebook and YouTube.
Linda McDonald - Head of Marketing
Sara Mauceri- Advertising& PR Lead
Ryan Barlow- General Manager
Jade Cerfontyne- Account Manager
Sarah King- Senior Planner
Scott Hopkin- Creative Group Head (Art)
Laurence Cronin- Creative Group Head (Copy)
George Saada- Agency producer