Bendigo Bank is giving Aussies an alternative to the big four

12 November 2018

Creative Agency: AJF Partnership

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Aussies are reminded they have another option for banking services with Bendigo Bank’s 'Better Big Bank' campaign from AJF Partnership.

Bendigo Bank is launching the Better Big Bank campaign from AJF Partnership encouraging customers of the big four banks to seek a better banking alternative.

The campaign highlights Bendigo Bank’s superior trust and customer satisfaction ratings and track record of putting the interests of customers first. It launches as the Royal Commission continues to reveal dodgy practices from the likes of Westpac, NAB and Commbank.

The Better Big Bank campaign aims to educate people about the strength of Bendigo Bank’s product offering and price competitiveness and to remind people it beat the big four on trust, customer service and putting the interests of customers first.

Bendigo Bank’s Customer and Partner Engagement Executive Andrew Twaits says: “The big four banks dominate the market for financial services and this is largely because 70 percent of their customers think that no other bank can meet their needs.”

"The Better Big Bank campaign gives prospective customers compelling reasons to consider banking with Australia’s most trusted bank,” says AJF Partnership Founding Partner and Executive Creative Director Andrew Foote.

The multi-channel campaign will run across all channels and will be supported by a strong customer-facing staff commitment to the Bank’s customer value proposition. 


Client: Bendigo Bank

Agency: AJF Partnership, a GrowthOps business
Executive Creative Director: Andrew Foote
Creative Director: Glenn Dalton
Senior Art Director: Dillon McKenna
Senior Copywriter: Sandra Galiazzo
General Manager: Jayne Brady
Senior Account Director: Sarah Dalli
Account Manager: Emily Howat
TV Production: Liesel Haug
Strategy: Jacqueline Witts, Christine O’Keefe
Animation: XYZ Studios
Music: Otis Studios  


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