With country singer Lee Kernaghan.
BCF is reminding Australians to have fun in a campaign via Thinkerbell.
Every frame of the campaign was crafted with real tents and setups. The BCF jingle has been recorded by country singer Lee Kernaghan.
“We wanted a unified platform that captured the spirit of the brand and the people who love it,” said BCF general manager of marketing Monique Holmes.
“BCFing Fun does exactly that. It’s cheeky, it’s honest, and most importantly, it’s true to why our customers are so passionate about getting out there.”
The campaign launches nationally this week across TV, digital, social, out of home, radio and in-store.
“Fun has fuelled every part of this process, from onboarding to bush wees to belting out the tune with Lee Kernaghan,” said Thinkerbell Sydney head creative tinker Zander Williment.
“BCF is a brand that takes not taking itself too seriously, very seriously. We’ve had a BCF’ing-hoot bringing our measured magic to this iconic brand.”
Credits
Creative agency: Thinkerbell Sydney
Client: BCF
Monique Holmes, General Manager eCommerce & Marketing
Luke Feddema, Head of Marketing
Bridget Buckley, Campaigns and Studio Manager
Andrew McGrath, Content, Social Media & Partnerships Manager
Media: OMD, Incubeta
Production: Good Oil
Director: Adam Stevens
Photographer: Lula Cucchiara
Sound: Sonar
