Bauer recreates iconic cake book with Cadbury

13 February 2020

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This time it’s being renamed as The Cadbury Birthday Cake Book.

Bauer’s The Australian Women’s Weekly has partnered with Cadbury to recreate its iconic cake book.

The Australian Women’s Weekly Children’s Birthday Cake Book was first published in 1980, selling more than half a million copies worldwide.

Now it’s back for a hit of nostalgia to inspire a new generation of bakers. The partnership will see the book retitled to The Cadbury Birthday Cake Book.

“Bauer is delighted to have joined forces with Cadbury on one of Australia’s most recognisable cake books,” says Sally Eagle, Bauer Media’s general manager of publishing.

“We remain committed to evolving our brands and the way we connect with our audiences. The collaboration of two incredible brands, both with such strong heritage, was a perfect match and we are equally delighted with the book.”

The Cadbury Birthday Cake Book is available in Coles as a gift with purchases. It will also become available in newsagents.

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