Aimed at reducing everyday banking friction.
Bankwest has rolled out new advertising as it continues to build on its ‘Just Enough Bank’ platform, launched last year, with creative agency Bear Meets Eagle On Fire.
The work introduces three product features aimed at reducing everyday banking friction, including security alerts, duplicated subscription tracking and unknown transaction prompts.
The message centres on keeping banking in proportion to customers’ lives.
“We're loving how Australians are responding to the Just Enough Bank campaign, so we’re continuing to lean on it to bring to life the insight that we’d all like to have a little more brain space these days,” said Rachel Aikin, GM customer marketing and communications at Bankwest
“These features have been carefully designed to do just that, taking the worry out of everyday money tasks for busy Australians.”
The ads feature customers worrying less about banking and more about everyday distractions, including turning into their parents, alien abductions and meeting new neighbours.
The campaign was directed by Steve Ayson from 3&7.
“This is such a great platform and brand to work on. There's more fun stuff to come,” said Micah Walker, founder and chief creative officer of Bear Meets Eagle On Fire.
CREDITS:
Client: Bankwest
Creative Agency: Bear Meets Eagle On Fire
Media Agency: EssenceMediacom
Production Company: 3&7
Director: Steve Ayson
Producer: Allison Lockwood
Director of Photography: Germain McMicking
Production Designer: Ruby Matthews
Casting Director: Natalie Jane Harvie at Citizen Jane
Post Production: ARC
Editor: Jack Hutchings
Colour: Trish Cahill
Online: Jesse Meha
Sound House: Rumble Studios
Lead Sound Designer: Daniel William
Sound Producer: Kiara Watson
Sound EP: Michael Gie
