All eyes are on the kids as Bank of Melbourne trys to attract next gen savers with animated penguin ad.
Nothing says sensible savings like an animated penguin.
Bank of Melbourne is trying to tempt a new generation of savers to its financial products with its latest ad.
Kids are invited to sponsor a real Phillip Island penguin as part of its Incentive Saver account.
The ad was created by Ogilvy Melbourne.
Advertising Agency: Ogilvy, Melbourne, Australia
Executive Creative Director: Brendon Guthrie
Art Director: Kieran Moroney
Producer: Garett Mayow
Executive Agency Producer: Luke Coulson
Group Account Director: Ebony Moore
Sound Design: Sound Lounge
Agency Producer: Jennie McCartney
Composer: Simon Watt
Production Company: XYZ Studios
Director: Stephen Watkins
Production Company Art Director: Cedric Austria
Lead Animator: Richard Osellame
Dolby Mix: Soundfirm
Animators: Marco Palmieri, Luke Richardson, Brian Doecke